Post by account_disabled on Dec 5, 2023 1:54:33 GMT -5
What would you do? First of all, I imagine you would call a psychoanalyst, right? All joking aside, I think you'd grab your smartphone afterwards and post photos on social media. Did I guess? Seth Godin, one of the most influential marketing professionals, shows in " Purple Cow: Transform your business by being remarkable " that to be notable, it is necessary to adhere to the sense of the "purple cow." But what is this concept about and how to apply it in your company? That's what I'm going to tell you here! Understand how this concept is quite current and learn 6 valuable business and marketing lessons .
What is a purple cow? If you always do the basics in your professional Phone Number List career or produce something common, "brown cows" that exist in the corporate world. That is, you won't make people want to talk about you on LinkedIn or tell their friends about your product on Facebook or Instagram. The purple cow, for Godin, represents a new P in the marketing mix that, in a postmodern world, assumes a different definition. Not only professionals in that area must be promoters, but all people - both in business and in their careers - if what they want is to conquer space. For the author, the attributes of the product are at the heart of marketing: the art of inventing, the effort of planning and the craft of producing new products; the art of pricing them and the technique of selling them.
That's what Jetblue did, according to Godin. One day, the CEO of the company invited the head of marketing to get involved in the design of the products. The decision, controversial until then, had excellent results and the process continues to this day. But how to be noticed in a world where everything seems to have already been created? It is not rational to compete with market giants, but that does not prevent you from being notable in your segment, for a specific niche of people, attracting them at the ideal time and in the right way.
What is a purple cow? If you always do the basics in your professional Phone Number List career or produce something common, "brown cows" that exist in the corporate world. That is, you won't make people want to talk about you on LinkedIn or tell their friends about your product on Facebook or Instagram. The purple cow, for Godin, represents a new P in the marketing mix that, in a postmodern world, assumes a different definition. Not only professionals in that area must be promoters, but all people - both in business and in their careers - if what they want is to conquer space. For the author, the attributes of the product are at the heart of marketing: the art of inventing, the effort of planning and the craft of producing new products; the art of pricing them and the technique of selling them.
That's what Jetblue did, according to Godin. One day, the CEO of the company invited the head of marketing to get involved in the design of the products. The decision, controversial until then, had excellent results and the process continues to this day. But how to be noticed in a world where everything seems to have already been created? It is not rational to compete with market giants, but that does not prevent you from being notable in your segment, for a specific niche of people, attracting them at the ideal time and in the right way.