Post by account_disabled on Dec 25, 2023 22:26:36 GMT -5
Of course we cant mention Nikes celebrity collaboration without discussing their longstanding partnership with Michael Jordan. In Michael signed his first contract with Nike a year partnership worth . million. be refused and one that revolutionised how Abrands signed athletes and celebrities. Michael debuted the shoes on the basketball court in late and they were soon banned by the NBA for not adhering to the guidelines. But Michael kept wearing them and this caused widespread publicity reaching audiences everywhere it wasnt long before Air Jordans flew off the shelves.
After years Air Jordans are still one of Nikes most sought after products with brand revenue of over billion. For Michael his association with Nike levelled up his personal brand and helped him reach billionaire status in . Taking a chance and believing in Michael no doubt helped Nike become Mobile App Development Service the bigname brand it is today. Moving forward Nike have only partnered with those who show true commitment to the product to instil confidence in consumers. When done right a celebrity collaboration can help boost brand awareness reputation and increase revenue. Be alert and acknowledge social issues Nike has never been afraid to take a stand making a conscious effort to acknowledge social and political issues.
As a brand that aims to innovate and inspire every athlete Nike uses its international platform for good giving people a voice. Nike have positioned themselves as more than a sportswear brand they care about peoples struggles and want to help where they can. Previously Nike have produced campaigns that address gender and racial inequality LGBTQ rights and Black Lives Matter. A notable example is Nikes campaign with football quarterback Colin Kaepernick. Back in Colin took the knee on the pitch during the US National Anthem as a peaceful plea to bring systemic racial injustice and ethnic inequality to the forefront of American minds. When controversy arose Nike backed Colin making him the face of their Dream Crazy campaign.
After years Air Jordans are still one of Nikes most sought after products with brand revenue of over billion. For Michael his association with Nike levelled up his personal brand and helped him reach billionaire status in . Taking a chance and believing in Michael no doubt helped Nike become Mobile App Development Service the bigname brand it is today. Moving forward Nike have only partnered with those who show true commitment to the product to instil confidence in consumers. When done right a celebrity collaboration can help boost brand awareness reputation and increase revenue. Be alert and acknowledge social issues Nike has never been afraid to take a stand making a conscious effort to acknowledge social and political issues.
As a brand that aims to innovate and inspire every athlete Nike uses its international platform for good giving people a voice. Nike have positioned themselves as more than a sportswear brand they care about peoples struggles and want to help where they can. Previously Nike have produced campaigns that address gender and racial inequality LGBTQ rights and Black Lives Matter. A notable example is Nikes campaign with football quarterback Colin Kaepernick. Back in Colin took the knee on the pitch during the US National Anthem as a peaceful plea to bring systemic racial injustice and ethnic inequality to the forefront of American minds. When controversy arose Nike backed Colin making him the face of their Dream Crazy campaign.