Post by account_disabled on Feb 25, 2024 1:08:32 GMT -5
ALe strategie di promozione e commercializzazione a cui il ciclo di vita del prodotto direttamente connesso variano al variare delle fasi che il prodotto attraversa. Vediamo adesso pi nel dettaglio di cosa deve occuparsi il marketing durante le diverse fasi del ciclo di vita del prodotto. . Strategie di marketing per la fase di sviluppo e lancio del prodotto Sia nella fase di sviluppo sia in quella di introduzione del prodotto sul mercato lazienda deve concentrarsi su Brand awareness.
Copertura della nicchia di mercato la concorrenza bassa Le France Mobile Number List aziende devono accettare lidea che le spese incluse quelle di marketing e promozione superano le entrate. In questa fase lazienda deve stabilire un prezzo per il prodotto. Pu farlo in due modi Set a high price to recoup development costs Opt for a market penetration strategy starting from a low price. Strategies of this type usually help to acquire customers quickly and to position themselves more effectively in the market niche . Marketing Strategies for Product Growth Stage There are two marketing objectives in the growth phase of the product lifecycle.
Expand the market reaching an everincreasing number of customers and move towards coverage that is as global as possible Gain authority and become a sector leader positioning and enhancing the product so as to be able to respond decisively to the competition in the next phase . Maturity stage product lifecycle strategies Sales slow down and stabilize. The objective of the marketing strategy in this phase is the defense of the market position. To limit the impact of competitors marketing can count on various tools including discounts and special offers . Its message system must aim to differentiate the product in terms of quality and reliability. . Marketing strategy for the product decline stage In the decline phase of the product lifecycle sales continue to decline and pricing and discounting strategies.
Copertura della nicchia di mercato la concorrenza bassa Le France Mobile Number List aziende devono accettare lidea che le spese incluse quelle di marketing e promozione superano le entrate. In questa fase lazienda deve stabilire un prezzo per il prodotto. Pu farlo in due modi Set a high price to recoup development costs Opt for a market penetration strategy starting from a low price. Strategies of this type usually help to acquire customers quickly and to position themselves more effectively in the market niche . Marketing Strategies for Product Growth Stage There are two marketing objectives in the growth phase of the product lifecycle.
Expand the market reaching an everincreasing number of customers and move towards coverage that is as global as possible Gain authority and become a sector leader positioning and enhancing the product so as to be able to respond decisively to the competition in the next phase . Maturity stage product lifecycle strategies Sales slow down and stabilize. The objective of the marketing strategy in this phase is the defense of the market position. To limit the impact of competitors marketing can count on various tools including discounts and special offers . Its message system must aim to differentiate the product in terms of quality and reliability. . Marketing strategy for the product decline stage In the decline phase of the product lifecycle sales continue to decline and pricing and discounting strategies.