Post by account_disabled on Mar 7, 2024 1:02:49 GMT -5
The search. The Moz Story Moz was the first remains the most trusted SEO company. Case Studies Explore how Moz drives ROI with a proven track record of success. New Releases Get the scoop on the latest and greatest from Moz. Surface actionable competitive intel New Feature Moz Pro Surface actionable competitive intel Log in Save with MozCon Early Bird tickets. Prices go up on March Register now Content bdaf Nichole Elizabeth DeMer By Nichole Elizabeth DeMer March Heres How to Combine Storytelling and Data to Produce Persuasive Content Content Marketing Blogging SEO Copywriting The authors views are entirely their own excluding the unlikely event of hypnosis and may not always reflect the views of Moz.
Estimated read time minutes Can you recall Don Draper using statistics in a Greece Mobile Number List quote Neither can I. Drapers pitches were successful because they focused on stories. Remember the famous Kodak Carousel pitch He was on to something Research highlights stories as key to capturing an audiences attention. Jennifer Aaker a social psychologist and professor at Stanfords Graduate School of Business cites a study in which students were asked to present a oneminute persuasive pitch to their class members. Each pitch included an average of . statistics. Only one of those pitches included a story.
Ten minutes later the researcher asked the students to pull out a sheet of paper and write down every idea they remembered. Only of the students remembered a statistic of the students remembered the story. For most people numbers arent memorable. Stories are. kwUFkb.pngNumerous studies have shown that stories arent only more effective in making a message memorable theyre also more emotionally persuasive. Pair this with research that shows we make decisions primarily with emotion using logic to justify them later and you have the power of story in a nutshell. story not only are the language parts of the brain activated but also every other part of the brain we would use if we were living.
Estimated read time minutes Can you recall Don Draper using statistics in a Greece Mobile Number List quote Neither can I. Drapers pitches were successful because they focused on stories. Remember the famous Kodak Carousel pitch He was on to something Research highlights stories as key to capturing an audiences attention. Jennifer Aaker a social psychologist and professor at Stanfords Graduate School of Business cites a study in which students were asked to present a oneminute persuasive pitch to their class members. Each pitch included an average of . statistics. Only one of those pitches included a story.
Ten minutes later the researcher asked the students to pull out a sheet of paper and write down every idea they remembered. Only of the students remembered a statistic of the students remembered the story. For most people numbers arent memorable. Stories are. kwUFkb.pngNumerous studies have shown that stories arent only more effective in making a message memorable theyre also more emotionally persuasive. Pair this with research that shows we make decisions primarily with emotion using logic to justify them later and you have the power of story in a nutshell. story not only are the language parts of the brain activated but also every other part of the brain we would use if we were living.