Post by account_disabled on Feb 25, 2024 2:02:08 GMT -5
Companies like Substack have emerged , the email subscription platform that has become more popular in recent months as it allows the monetization of newsletters in a very practical, easy and quick way for content creators to implement in your communications. In 2021, also betting on this emancipation of newsletters, Twitter acquired the Revue platform, whose purpose was the same as Substack to create, send and monetize newsletters. However, with the acquisition of Twitter by Elon Musk at the end of 2022, it seems that the company's direction has changed and, in early 2023, Revue announced the end of its operations. Notice of termination of Twitter Revue platform operations But even before that, Substack had already established itself as “THE” monetization platform and kind of inaugurated a new era of email marketing not only by corroborating the importance of informative content sent by email – elevating it to a level where people want to pay to receive them – but also by proposing new ways for people to interact and engage with email.
LIKE, COMMENT AND SHARE NEWSLETTERS Newsletters sent by Substack, for example, have the ability to like , comment and share the newsletter on other channels. Remember that I mentioned that it will be necessary to use other ways to encourage public engagement, going beyond openings? I had the impression that Substack aims to be a kind of “Instagram of newsletters”, because in addition to email marketing itself, the sender has some profile pages on the platform itself, such as a “ bio ” area to introduce themselves to potential subscribers , the archive of previously sent newsletters – so people can see the quality of the content before signing Coinbase Virtual Currency Database up – and a discussion panel for each newsletter edition, similar to the comments area of a blog post. The previous images are from the newsletter of the Associação dos Sem Charisma (which I love), which had its latest edition sent via Substack. FIND NEW NEWSLETTERS TO SUBSCRIBE TO Still in line with a social network, where we can look for new brands and people to follow, on Substack it is possible to find other newsletters to subscribe to. If on Instagram or Facebook we seek to follow and connect with people, on Substack we subscribe to newsletters looking for people and topics that interest us.
This is a positive point for content producers who do not have design or programming professionals to create landing pages or a website that has a registration form integrated with a submission platform. CONTENT ABOVE ALL (RHYMED) With this new way of thinking about newsletters, the sending platform itself provides the content producer with a registration page that he can publish in his other means of communication. The process of creating newsletters through Substack is entirely focused on content , giving less importance to differentiating the email layout, as there is not (yet) the possibility of choosing different layouts for the newsletters created: they all follow the same visual pattern offered through the platform, with an exclusive focus on producing content for public relationships and engagement. Newsletter from the Rádio Novelo podcast that is created and sent with Substack.
LIKE, COMMENT AND SHARE NEWSLETTERS Newsletters sent by Substack, for example, have the ability to like , comment and share the newsletter on other channels. Remember that I mentioned that it will be necessary to use other ways to encourage public engagement, going beyond openings? I had the impression that Substack aims to be a kind of “Instagram of newsletters”, because in addition to email marketing itself, the sender has some profile pages on the platform itself, such as a “ bio ” area to introduce themselves to potential subscribers , the archive of previously sent newsletters – so people can see the quality of the content before signing Coinbase Virtual Currency Database up – and a discussion panel for each newsletter edition, similar to the comments area of a blog post. The previous images are from the newsletter of the Associação dos Sem Charisma (which I love), which had its latest edition sent via Substack. FIND NEW NEWSLETTERS TO SUBSCRIBE TO Still in line with a social network, where we can look for new brands and people to follow, on Substack it is possible to find other newsletters to subscribe to. If on Instagram or Facebook we seek to follow and connect with people, on Substack we subscribe to newsletters looking for people and topics that interest us.
This is a positive point for content producers who do not have design or programming professionals to create landing pages or a website that has a registration form integrated with a submission platform. CONTENT ABOVE ALL (RHYMED) With this new way of thinking about newsletters, the sending platform itself provides the content producer with a registration page that he can publish in his other means of communication. The process of creating newsletters through Substack is entirely focused on content , giving less importance to differentiating the email layout, as there is not (yet) the possibility of choosing different layouts for the newsletters created: they all follow the same visual pattern offered through the platform, with an exclusive focus on producing content for public relationships and engagement. Newsletter from the Rádio Novelo podcast that is created and sent with Substack.